It was a dark and stormy night when Aotea Square came to life as prose. The scene became the inspiration for hundreds of story starters, with onlookers woven into the narrative. With each opening line projected on an epic scale, we encouraged people to find their perfect start and enter their story in the BNZ Literary Awards.
Information Credits
Advertising Agency: Sugar, Auckland, New Zealand
Creative Director: Tim Huse
Art Director: Rob McDowell
Copywriter: Jono Aidney
Assistant Stunt Writers: Lil Cameron, Amber Parkin
Head of Digital: Jasmine Wilkinson
Digital Creative: Vikki Cheng
Group Account Director: Jane Hooson
Account Director: Sharon Lew
Managing Director: Jeremy Johnston
Never miss a moment while watching your favorite movie with DIRECTV Whole Home DVR service. Start watching in one room. Pause, and continue watching in any other room.
Created by Grey New York advertising agency for product: DIRECTV DVR Service for use in United States. Released in the May 2011 in Home electronics & audio-visual business sector.
Here’s the first in-game footage from the lateset Activision’s Call of Duty series Modern Warfare 3. As expected, lots of gun battles in tube trains in London, exciting shootouts in the streets of New York and Paris. War at Germany. The plot is a continuation of Russia’s invasion of United States.
Within a day this Modern Warfare 3 trailer already registered more than 1 million views on YouTube. Release of the game is scheduled November 8, 2011.
Gone are the days when bus shelters are simply for our protection against harsh weather conditions. Thanks to creative and ultra innovative companies and designers these commonly ignored structures are getting the attention it deserved. Check out these cool collection of bus shelters to get a feel for just how far these structures have developed.
ABSOLUT VODKA BUS SHELTERS
Part of its ‘DRINKS’ campaign, ABSOLUT VODKA has used the bustling streets of Chicago to bring to life the unique universes created by visionary photographers, Ellen Von Unwerth and Amanda De Cadenet. By TBWACHIATDAY.
DENNIS OPPENHEIM BUS HOME
Steel, painted steel, acrylic, Lexan, corrugated steel. The work depicts the metamorphosis of a bus becoming a house.
This frozen animation of one image into another takes the form of a looping corkscrew entering the ground and coming up again. It slowly transforms from a bus to a house…
SCHOOL BUS SHELTER
The Bus Shelter is made from 3 old school buses, years: 62, 72 and 77. The seat is from one of Atlanta’s decommissioned city buses. Created by famous sculptor Christopher Fennell, this is a perfect example of function art and design that is also environmentally friendly and fun.
SWING BUS SHELTER
Created by Bruno Taylor for London bus stops, the main objective is to make public places more playful and less boring. This project is a study into different ways of bringing play back into public space. It focuses on ways of incorporating incidental play in the public realm by not so much as having separate play equipment that dictates the users but by using existing furniture and architectural elements that indicate playful behaviour for all.
AIR CONDITIONED BUS SHELTER
just next to Burj al Arab and Wild Wadi (water theme park) in Dubai stands this bus shelter, fully air conditioned. It even has buttons inside to attract the bus driver perhaps to hurry up.
CURITIBA BUS STOP
Futuristic public transport bus stop in Curitiba, Brazil.
STRAWBERRY BUS SHELTER
Credit the Japanese for turning boring bus shelters to something red and sweet.
MOROCCAN STYLE BUS SHELTER
This bus shelter in Cornwall, England was not inspired by designers rather by a resident who was so fed up with vandals attacking her local bus stop. Complete with armchairs, cushions and floral wall designs.
Challenge: ‘IF i DIE’, is a unique Facebook application that enables people to leave a message that will only be published after they die. Since nobody thinks they will die anytime soon, In order to encourage people to use this app, we had to remind them that death can catch them anywhere, anytime, and that they’d better leave a message before it was too late.
Solution: Using the API of popular location based services (foursquare, Gowalla..), combined with twitter, ‘Facebook places’ and ‘Google Latest’, we were able to track thousands of check-ins worldwide. With this information we knew exactly where someone was in real time, and could communicate the message in person and that’s exactly what we did. We called thousands of people from all over the world to their place of check-in and asked to speak with that person, after he was called to the phone, we’ve communicated our message in a personal way and reminded him that death can catch him anywhere, anytime.
Synopsis: We all know that one day we will die, but we don’t like to think about it, because it’s not going to happen anytime soon. Based on the strategy that “Death can catch you anywhere, anytime” and with an innovative use of location based services, we reminded people, that just like we did, death could also catch them anywhere, anytime and that they’d better leave a message before it was too late.
Results: Without any media budget at our disposal , the sudden and extensive interest that the campaign initiated produced numerous headlines in newspapers, blogs, radio and TV coverage, resulted in an 800% increase in recorded messages being left on “If I Die”.
Advertising Agencies: Mizbala, Twentythree, Israel
Executive Creative Director: Dori Ben Israel Kario
Creative Partners: Yossi Tzarfati, Erez Rubinstein
PR Agency: Ronnie Hassid, Ofir Auslander
Account Manager: Michael Poraz
CTO: Assaf Sela
Web: Edan Tal
Art Directors: Rona Sagi, Roey Jamal
Musicl Director: Yishay Raziel
Voice: Jeff Laurence Gill, Brad Dassy, Eric San, Nathen Knight
Agency Producers: Ginat Moyal, Dor Sinai, Amit Horesh, Hila Feder, Roy Lilian, Liron Ashkenazi, Max Chertkov
Commissioned by New Museum, this “Let Us Make Cake” projection mapping is an artist-driven antidote to light-based advertising and the capitalization of public space, the event represents a new platform for artists working in light, sound, performance and projection art to present groundbreaking work that re-imagines an iconic New York City neighborhood. Over 5000 people came out for the event.
Dozens of artists were asked to interact with scale models of the New Museum ranging in size from 11 inches to 11 feet, embracing the museum as both a canvas and vessel. The resulting footage was 20 minutes in length and was projection-mapped onto the New Museum from 8pm Saturday night until 2am Sunday morning. This is the first time projection has been used to animate the entire 174-foot façade of the New Museum.
“Strong is Beautiful” – a WTA’s new global ad campaign – focuses on all of the characteristics necessary to become a successful professional tennis player. World No.1 Caroline Wozniacki described the video this way: “It takes so many elements to reach the top of such a competitive sport as tennis – strength of character, discipline, and will power. All of these things define who we are as people and as athletes.
“For me the new campaign is able to capture the inner strength of players in a beautiful way.” Shot by famed Los Angeles photographer and filmmaker Dewey Nicks, the stunning imagery portrays the players in a unique way with an ultimate focus on their inner strength.
WTA – Ana Ivanovic
Like numerous other players, Serbia’s Ana Ivanovic has had to overcome hardships, growing up in war-torn Serbia. Growing up in war-torn Belgrade made tennis practice difficult but it didn’t deter her from striving to be the bes
WTA – Serena Willliams
For the WTA’s new “Strong is Beautiful” advertising campaign we focused on the personal stories, pressures and dreams of WTA stars to illustrate that being physically and mentally strong is beautiful. Serena Williams’ ubiquitous self confidence comes through while assuring the viewer that the only reason she brings seven tennis outfits to each Grand Slam is because she intends on wearing them all, for each match she plans on winning.
With so many billboards out there, it takes a lot of creativity and imagination to create something that will surely leave an impression on a passing consumer. Check out this collection of super cool billboards that would surely make you stop and take notice.
OPTICAL ILLUSION BILLBOARD
A brilliant mobile billboard for The Red Cross, that graced the streets of San Francisco in 2007.
LIVE WITNESS INTERACTIVE BILLBOARD
Public service employees in the Netherlands face aggression and violence on the streets more and more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. A live interactive billboard in Amsterdam and Rotterdam is used to place people in a similar situation witch confronts them with their inactivity.
CLEAVAGE MOSAIC MADE OF 8,000 WOMEN
Wonderbra has launched THIS billboard campaign featuring cleavage shots of thousands of women merged into a mosaic, which features shots of around 8,000 images of women in their bras, forms the overall image of a close up shot of the bust of Wonderbra model Katie Green.
STOP MOTION BILLBOARD – PEN GIANT
Olympus’ 2nd stop motion project where they have taken 355 pictures, printed in billboard size and shot again. The video was produced with the Olympus PEN itself. No tricks or computer animation at all.
THE WORLD’S SLOWEST SMS BILLBOARD
Launched in Singapore (July 2010) by Thai artist Wit Pimkanchanapong, this funny SMS billboard allows people to actually send a text message to a number and then watch it appear on a billboard. The only issue is the amount of time it takes for the message to actually appear on the giant SMS screen, which is around 20 minutes.
FOREVER 21 TIMES SQUARE DIGITAL BILLBOARD
space150 built this digital billboard for Forever 21′s new Times Square store. The sign uses high-def cameras and custom built video software to allow giant models to interact with the crowd in real time
PUNCHABLE BILLBOARD AD
This ad campaign called “Test Your Strength” billboard features a red circle with a fist in the middle that anyone can punch. A meter at the top of the billboard indicates you how hard your hit was. The brilliance of this commercial is that by the end, you can watch people hit the billboard as they test their strength.
BMW JOY 3D INTERACTIVE BILLBOARD
Watch as BMW transforms this busy office buildings in Singapore from a symbol of work, into a symbol of Joy.
COLORADO STATE PATROL BILLBOARD
Warning motorists that “Tailgating Isn’t Worth It. Give Trucks Room. It’s The Law.” To make the message visual, the image of an automobile colliding with the back end of a truck fills the display space. The billboard face is pleated and torn at the point of impact and even seems to pull at the corner as if strained from the collision’s force.
Watch out for more Amazing Billboards Ever series in the coming days!!!
The auto show has over 1,000 of there. But only one 100% electric, zero-tailpipe Nissan Leaf. TBWA Chiat Day and Nissan have created a strategically placed, spectacular outdoor board directly outside the New York Auto Show. One side of the board has a working tailpipe that spews exhaust into the air and a headline that points to the 1000+ cars in the auto show that come with them.
The other side points to the zero tailpipe, 100% electric Leaf further validating the vision of sustainable mobility that Nissan wants to offer customers around the world. (It’s important to note the exhaust is environmentally friendly. But the board still makes an poignant point about Nissan’s competitors).
To launch McDonald’s New York-Style burger in a way that engages Hong Kongers DDB Hong Kong hailed a cab
Client: McDonald’s Corporation
Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamblr
Creative Director/ writer: Paul Chan
Creative Director/ art director: Ong Shi Ping
Art Director: Ciff Luk
Art Director: Winnie Chan
Art Director: Sum Leung
Agency Producer: Annie Tong
Agency Producer: Alex Li
